Lafley, P&G’s CEO started talking about that five years ago, there were head nods: We’ve done that for 155 years. It's an enviable position, but uneasy lies the head that wears an ad king's crown.At the Growth Summit last week in Atlanta one of the speakers was Jim Stengel, former Global Marketing Officer of Procter & Gamble and author of.Jim Stengel: It’s a real centering concept for everyone in marketing and the partners, internally and externally, we work with. He is Procter & Gamble's global marketing officer, and thus commands the world's largest ad budget - about $6.7 billion.He also has significant experience representing Chinese companies in litigation in U.S. James Stengel represents clients in large, complex and multi-party class action litigation, including significant actions involving the chemical, building products and medical device industries. Opportunity is exploding in developing economies, but marketing to billions of low-income consumers - rather than millions of affluent ones - is a new skill for Procter & Gamble, which was founded in Cincinnati in 1837.James Stengel. Product innovation happens faster than ever. By Jim Stengel, former Global Marketing Officer at Procter & Gamble and a.The Digital Age is revolutionizing the way consumers use media, though no one yet knows what the new model will be or if it will last longer than an eye-blink. Marketing Hall of Fame inductee Jim Stengel launched his book Unleashing the.Edited excerpts follow.COLVIN: What's the best marketing you've seen lately?STENGEL: Outside P&G, I think Harry Potter. He has been P&G's chief marketer for six years the average tenure of a chief marketing officer is less than two, according to recruiting firm Spencer Stuart.Before an invited audience at the Time & Life Building in Manhattan, Stengel sat down recently with Fortune's Geoff Colvin to talk about consumer power, the value of brands, the decline of mass media and who needs chief marketing officers. So far, Stengel has met the challenge. Jim has also significantly contributed to the Cannes Lions Young Lions program.The stakes are high for P&G ( PG, Fortune 500), which has built its $200 billion market cap in large part on superior marketing.
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Partly based on the success of that program, the IB was extended to more neighborhood schools in the late 1990s as a high-quality alternative to the city's selective enrollment schools. But within the last 10 years, access to the IB has broadened considerably, demonstrating that high-quality education need not be restricted to an affluent few.In 1980, Lincoln Park High School within Chicago Public Schools (CPS) was one of the first schools in the country to offer the IB. The program was originally developed for the children of diplomats and its early growth in the United States tended to be in relatively affluent school districts. Nearly half of those schools offer the IB Diploma, a comprehensive and challenging academic program designed to prepare students for success in university and life beyond. Founded in 1968, there are now more than 1 million IB students in 146 countries.Although the IB began in Europe, there are now more IB schools in the United States — more than 1,400 — than any other country. This is a significant development with important implications for schools as well as universities.The International Baccalaureate (IB) is a non-profit foundation with a mission which aims to "develop inquiring, knowledgeable and caring young people who help to create a better and more peaceful world through intercultural understanding and respect." The IB provides a continuum of educational programs for students between the ages of 3 and 19, designed to develop the intellectual, personal and social skills needed to live, learn and work in a rapidly globalizing world.What has emerged is a partnership grounded in a decade-long conversation with IB administrators, coordinators, teachers and students.It is a partnership that continues to evolve and includes the following core activities:IB course recognition policies. However, as a Catholic university with a long-standing commitment to higher education opportunity, particularly for students from first-generation college families in Chicago, it was only natural that DePaul would take a lead in reaching out to IB schools in Chicago. Trinity College Preparatory High School in River Forest established an IB program in 1994 and other schools offering the IB include the British School, Hales Franciscan High School, Homewood-Flossmoor High School, and DePaul College Prep.DePaul attracts and enrolls IB graduates from across the country and internationally. Chicago already had the largest concentration of IB offerings of any urban school district — now the number of Diploma program schools in Chicago is projected to grow to 22.The IB presence in the Chicago area extends beyond CPS. In March 2012, the University of Chicago Consortium on Chicago School Research released "Working to My Potential: The Postsecondary Experiences of CPS Students in the International Baccalaureate Diploma Programme," which detailed the academic and behavioral skills demonstrated by IB students in the city and the impact the program was having on college access and success.Shortly after the release of the consortium's report, the mayor of Chicago announced a major expansion of IB in CPS. And as data from the University of Chicago Consortium on Chicago School Research showed, these students made significant educational gains. ![]() Ib High Schools In Chicago Professional Development InitiativeThey are accustomed to a high degree of academic challenge and have already acquired strong academic behaviors such as organization and help-seeking skills. IB students are well prepared to succeed in first-year courses, particularly those requiring extensive writing. DePaul's experience with IB students is largely consistent with the University of Chicago's Consortium on Chicago School Research findings. This represents almost one in 10 of the IB graduates from CPS. Most recently, the College of Education launched a professional development initiative with IB Middle Years teachers at several CPS elementary schools and is preparing an application to offer the IB Educator Certificate program at DePaul.DePaul has typically enrolled between 40 and 50 IB graduates from Chicago Public Schools (CPS) each fall for several years.
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